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Adobe Acquires Omniture

SAN JOSE, Calif. — Oct. 23, 2009 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the successful completion of the tender offer by its direct wholly owned subsidiary, Snowbird Acquisition Corporation, for all outstanding shares of common stock of Omniture, Inc. (Nasdaq:OMTR) at a price of $21.50 per share, net to the seller in cash, without interest. The tender offer expired at 12:00 midnight, New York City, New York time, on Thursday, Oct. 22, 2009.

The depositary for the tender offer has advised Adobe that, as of the expiration of the tender offer, approximately 68,125,532 shares were validly tendered and not withdrawn in the tender offer, representing approximately 86.68 percent of Omniture’s issued and outstanding shares. All validly tendered shares have been accepted for payment in accordance with the terms of the tender offer. The depositary also has advised Adobe that it has received commitments to tender approximately 3,031,464 additional shares under the guaranteed delivery procedures for the tender offer.

Adobe expects to complete the acquisition of Omniture on Oct. 23, 2009 through the merger of Snowbird Acquisition Corporation with and into Omniture in accordance with applicable provisions of Delaware law that authorize the completion of the merger without a vote or meeting of stockholders of Omniture. Following the merger, Omniture will be a wholly owned subsidiary of Adobe. Under the merger agreement, all remaining publicly held shares (other than shares held by holders who properly exercise their appraisal rights under applicable Delaware law) will be acquired for $21.50 per share, net to the holder in cash, without interest, in the merger. In order to accomplish the merger as a “short form” merger under Delaware law, Snowbird Acquisition Corporation will exercise its “top-up” option pursuant to the merger agreement, which permits it to purchase additional shares of common stock of Omniture directly from Omniture for $21.50 per share, the same price paid in the tender offer.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. For more information, visit www.omniture.com.

Press Release : http://www.adobe.com/aboutadobe/pressroom/pressreleases/

Links :

Omniture : www.omniture.com

Adobe : www.adobe.com

 

Adobe and Salesforce.com Form Strategic Alliance to Advance Application Development in the Cloud

New Adobe Flash Builder for Force.com Increases Developer Productivity for Creating Rich Internet Applications in the Cloud

SAN FRANCISCO — Oct. 26, 2009 — Salesforce.com [NYSE:CRM], the enterprise cloud computing company, and Adobe Systems Incorporated [NYSE:ADBE], today announced the availability of a new offering that unites the power of the Force.com platform with the richness and ubiquity of the Adobe® Flash® Platform to enable a new generation of cloud-based rich Internet applications (RIAs). The new offering, Adobe® Flash® Builder™ for Force.com, integrates the two platforms to bring the richness of the consumer Web to enterprise cloud applications to enable a significantly improved level of developer productivity.

“Adobe and salesforce.com share a common vision for accelerating developer success with cloud computing,” said Ariel Kelman, vice president, platform product marketing, salesforce.com. “Bringing together Adobe Flash Platform and Force.com will enable the creation of exciting new kinds of business applications that run in the cloud and are as compelling and easy to use as the best of the consumer Web.”

“This strategic partnership with salesforce.com has opened up a significant opportunity to tightly integrate our platforms for the development and delivery of rich, highly productive business applications that can be quickly deployed in the cloud, adapted and scaled as the business changes and grows,” said David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe.

Adobe Flash Builder for Force.com – Empowering Developers from Cloud to Client
Developers can use Adobe Flash Builder for Force.com to build applications that work the way people work:

  • Add intuitive, interactive user interface (UI) features, such as drag and drop, to shorten application learning curves, increase user acceptance, improve productivity and reduce help-desk support calls.
  • Incorporate advanced data visualizations, such as charts and dashboards, for better decision support.
  • Turn multi-step business process applications into a one-screen experience that increases usability and efficiency.
  • Provide light-weight client-side integration to unify user experiences across systems inside and outside the firewall into a single application for better business visibility.

The solution also gives developers flexibility to scale their applications to fit a variety of business needs by:

  • Building new applications supporting both browser and desktop deployment scenarios.
  • Creating new application components that are tailored to specific job functions or business use cases and integrated into existing applications.
  • Adding rich UI elements to existing Salesforce CRM or Force.com applications.

Adobe Flash Builder for Force.com includes:

  • Professional Eclipse®-based IDE, unifying Adobe Flash Builder and the Force.com IDE into a common, highly productive environment for building a variety of Force.com applications.
  • Code-editor, design-view, browser and cross platform compatibility.
  • User interface capabilities with more than 100 easily customized, reusable components, including access to motion graphics, drag and drop capabilities and more.
  • Data visualizations including built-in interactive charting and animation components capable of processing large data sets.
  • Pre-built integration with Adobe LiveCycle® Data Services for client-side data management and synchronization services, automatically synchronizing data between the Force.com database and an Adobe AIR secure local data store on the client, allowing developers to build apps that seamlessly span connected and disconnected environments.

Pricing and Availability
The developer preview of Adobe Flash Builder for Force.com is now available on the salesforce.com developer web site at http://developer.force.com/flashbuilder. Expected final delivery is currently scheduled for the first half of 2010.

Comments on the News
“Bringing together Adobe Flash technology and Force.com has completely changed the speed at which we can deliver great user interfaces for our clients’ business applications,” said John Barnes, CTO, Model Metrics. “Our customers have been thrilled with the ease of use, and the ability to continue working whether connected or not.”

Additional Resources

Force.com – the Industry’s Leading Enterprise Cloud Computing Platform:

  • Force.com is salesforce.com's enterprise cloud computing platform (http://www.salesforce.com/platform/cloud-platform/).
  • Force.com provides everything companies need to quickly build and deliver business applications in the cloud, including a cloud database, powerful analytics, real-time workflow and approvals, programmable cloud logic, integration, mobile deployment, programmable user interface and Web site capabilities.
  • Customers and partners have built more than 120,000 custom applications on Force.com to run their businesses, including, supply chain management, compliance tracking, brand management, accounts receivable, claims processing, time-off applications and much more.
  • Force.com enables companies to build and deliver applications 5 times faster, at about half the cost of traditional client/server software platforms.

About salesforce.com
Salesforce.com is the enterprise cloud computing company. The company's portfolio of Salesforce CRM applications, available at http://www.salesforce.com/crm/, has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company's Force.com platform (http://www.salesforce.com/platform/) helps customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud.  Based on salesforce.com’s (http://salesforce.com) real-time, multitenant architecture, Salesforce CRM and Force.com offer the fastest path to customer success with cloud computing.

As of July 31, 2009, salesforce.com manages customer information for approximately 63,200 customers including Allianz Commercial, Dell, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available.  Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

About Adobe Flash Platform
The Adobe Flash Platform is the leading Web design and development platform for creating expressive applications, content and video that run consistently across operating systems and devices and reach over 98 percent of internet-enabled desktops. Flash Player 10 was installed on more than 93 percent of computers in just the first 10 months since its release. According to comScore Media Metrix, approximately 75 percent of online videos viewed worldwide are delivered using Adobe Flash technology, making it the number one format for video on the Web. Seven out of the top 10 ISVs develop applications with the Adobe Flash Platform. For more information visit www.adobe.com/flashplatform.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com/flashplatform.

 

Adobe Reveals 2009 Design Achievement Award Winners

SAN JOSE, Calif. — Oct. 26, 2009 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the winners of the ninth annual Adobe Design Achievement Awards (ADAA), recognized as one of the world’s most prestigious student design and film competitions. The awards, which took place at the Icograda World Design Congress 2009 in Beijing, honor the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from renowned higher education institutions around the globe. This year the program received a record-breaking number of submissions totaling more than 3,300 from students in 37 countries.

“The Adobe Design Achievement Awards provides students worldwide with the opportunity to express their enormous creativity and showcase their work among some of the world’s top designers,” said Ann Lewnes, senior vice president of corporate marketing at Adobe. “The body of work that these students produce is truly inspiring.”

“This year’s ADAA submissions were a powerful collection,” said ADAA judge Lance Wyman. “As the language of communication design is evolving and the cross-pollination of designer skill sets is flourishing, it’s uplifting to see students produce high-quality work that creatively conceptualize ideas and solutions. The competition demonstrated the global phenomenon that technology and the creative arts enable designers in different cultures to effectively solve similar problems or tell similar stories while still retaining their own individuality.”

In a ceremony last night at Beijing’s National Centre of Performing Arts, winners were recognized for their achievements in 12 categories:

  • Animation: a team led by David Prosser of the Royal College of Art in London.
  • Application Design: Bryan Berger of Full Sail University in Winter Park, Fla.
  • Browser-based Design: a team led by Jayheun Kyum of Hongik University in Korea.
  • Illustration: Joerg Block of Hamburg University of Applied Sciences in Germany.
  • Installation Design: a team led by Margherita Rubini of Università IUAV di Venezia in Italy.
  • Live Action: Varathit Uthaisri of Parsons New School for Design in New York City.
  • Mobile Design: a team led by Marc Oßwald of University of Applied Sciences Swabian Gmund in Germany.
  • Motion Graphics: David Harper of Indiana University in Bloomington, Ind.
  • Non-Browser-based Design: a team led by Jared Weinstock of Drexel University in Philadelphia.
  • Packaging: a team led by Adam Paterson of Royal College of Art in London.
  • Photography: a team led by Barnaby Coote of Gobelins in France.
  • Print Communications: a team led by Jiwon Park of Ewha Woman's University, and Chung-ang University in Korea.

The winning entries can now be viewed at http://adaaentry.com/adaalive.php?year=2009. Winners were selected by a global panel of industry judges based on their originality and effectiveness in meeting the project’s communication objectives and the contestants’ skills in applying Adobe products specified in their entries. Judges include Leimei Julia Chui (Japan), Louis Gagnon (Canada), Cristina Chiappini (Italy), Garth Walker (South Africa), Tarek Atrissi (The Netherlands), Kyle Kim (Korea) and Lance Wyman (United States).

All winners received a round trip flight to Beijing and two nights accommodation to attend the Icograda World Design Congress 2009, a US$3,000 cash prize, a copy of Adobe® Creative Suite® 4 Master Collection, a winner’s certificate, and a trophy. As part of the program, students also are offered a one-year mentorship with a design leader working in their area of interest and are appointed to an Icograda Youth Advisory Panel.

   

Adobe Photoshop Lightroom 3 Beta Now Available

Written by Administrator

New Lightroom beta delivers faster performance, refined image processing and streamlined publishing

SAN JOSE, Calif. — Oct. 22, 2009 —Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Adobe® Photoshop® Lightroom® 3 beta software for Macintosh and Windows®, a public preview of new and improved functionality to be delivered in the next major release. Lightroom is the essential digital photography workflow solution, helping serious amateur and professional photographers quickly import, manage, enhance and showcase all their images from one application. Available as a free download on Adobe Labs, Lightroom 3 beta delivers a preview of new tools that will be in Lightroom 3, including more intuitive importing, unparalleled noise reduction and sharpening tools, enhanced slideshow capabilities and direct publishing to online photo sharing sites like Flickr®. Adobe encourages photographers to test this early selection of new features and provide the product team with their feedback.

“We are extremely fortunate that a strong community of photographers have rallied around Lightroom, helping to evolve the application and making it a meaningful part of their photographic workflows,” said Kevin Connor, vice president of product management for Professional Digital Imaging at Adobe. “While we’re still hard at work on Lightroom 3, we recognize the value our customers bring to the development process and want their input so we can deliver the best final product possible.”

New in Lightroom 3 Beta
Lightroom 3 beta has been completely redesigned with under-the-hood efficiencies to better handle growing image libraries and improve responsiveness with a higher-quality processing engine. In the Library module, a rebuilt import system makes bringing photos into the software more intuitive. Users can easily specify the source and destination of their images, and save common processing, metadata or destination settings as easy-to-reuse presets.

The Library module also includes new capabilities to publish collections on popular photo-sharing sites. Flickr users now have direct access to their accounts from within Lightroom and can drag and drop images directly into their Photostreams. Flickr Pro account users can automatically synch their images and even view comments made on Flickr directly within the Library. This functionality can be extended to additional sites by adding them as new plug-ins once they become available.

In the Develop module, an overhauled processing engine allows users to create the highest quality images. Improved Capture Sharpening and Color Noise Reduction tools provide superior results while still preserving an image’s edge detail and contrast. A new Grain tool adds a film-style grain to images, and two new Vignette modes help photographers get a more natural look.

Lightroom 3 beta also offers advanced output options, including the ability to export slideshows as videos with audio and title screens that can be posted to video-sharing sites or optimized for mobile media. New watermarking capabilities enable photographers to embed text or graphic information directly on an image and then adjust the size, position and opacity. In addition, photographers can customize print layouts and save settings for future use, giving them refined control over their images.

Adobe Photoshop Family
Adobe Photoshop CS4 and Photoshop CS4 Extended software are at the heart of the Photoshop family, joined by solutions for users at every level who want to bring out the best in their digital images. Photoshop Lightroom addresses the workflow needs of serious amateur and professional photographers, helping them manage, find, enhance and showcase images in impactful ways. Adobe Photoshop Elements software provides exciting tools and sharing options for photo enthusiasts. Lastly, snap shooters can access Photoshop.com for free to simply fix and enhance photos, and quickly share those images on Photoshop.com or on social-networking sites.

Pricing and Availability
Adobe Photoshop Lightroom 3 beta is available as a free download to anyone on both Macintosh and Windows platforms. Visit to learn more and download the beta. Feedback can be submitted on the Lightroom forums: http://forums.adobe.com/community/lightroom. Users also can connect with Adobe at www.facebook.com/lightroom or www.twitter.com/AdobeLR, and can add the tag #AdobeLR3beta to tweets about the Adobe Photoshop Lightroom 3 beta.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

 

Adobe Granted Early Termination of Hart-Scott- Rodino Waiting Period for Omniture Tender Offer

Written by Administrator

SAN JOSE, Calif. — Oct. 6, 2009 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has been
granted early termination of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
amended (the “HSR Act”), in connection with its previously announced tender offer for all outstanding shares of
Omniture, Inc. (Nasdaq:OMTR) at a price of $21.50 per share, net to the seller in cash, without interest, commenced by
Snowbird Acquisition Corporation, a wholly owned subsidiary of Adobe (the “Offer”).
Accordingly, the condition to the Offer that any waiting period or clearance, consent or approval under the HSR Act shall
have expired, been terminated or be obtained has been satisfied. The Offer continues to be conditioned upon the other
conditions described in the offer to purchase, the related letter of transmittal and other tender offer materials that
Snowbird Acquisition Corporation filed with the Securities and Exchange Commission on Sept. 24, 2009, as amended.
Additional Information and Where to Find It
This press release is for informational purposes only and is not an offer to buy or the solicitation of an offer to sell any
securities. The solicitation and the offer to buy shares of Omniture’s common stock are only being made pursuant to a
tender offer statement on Schedule TO, including the Offer to Purchase and other related materials that Snowbird
Acquisition Corporation, a wholly-owned subsidiary of Adobe, previously filed with the Securities and Exchange
Commission. In addition, Omniture previously filed with the Securities and Exchange Commission a
Solicitation/Recommendation Statement on Schedule 14D-9 with respect to the tender offer. Omniture stockholders are
able to obtain the tender statement on Schedule TO, the Offer to Purchase, the Solicitation/Recommendation Statement
on Schedule 14D-9 and related materials with respect to the offer, free of charge at the website of the Securities and
Exchange Commission at www.sec.gov, from the Information Agent named in the tender offer materials or from
Snowbird Acquisition Corporation. Omniture’s stockholders are advised to read these documents, any amendments to
these documents and any other documents relating to the tender offer that are filed with the Securities and Exchange
Commission carefully and in their entirety prior to making any decisions with respect to the tender offer because they
contain important information, including the terms and conditions of the tender offer.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium.
For more information, visit www.adobe.com.
   

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